EchoMasters Privacy Policy
Last updated: May 2026
1. Who We Are
EchoMasters is an educational echocardiography platform operated by CardioVision Group Ltd, based in the United Kingdom.
We provide online echocardiography courses, hands-on TTE and TOE training programmes, webinars, newsletters, blogs, scholarship applications, educational resources, and clinical learning materials focused on echocardiography and cardiac imaging.
EchoMasters provides educational content only. We do not provide individual medical advice, diagnosis, treatment, or direct patient-care services through this website or our educational platform.
For the purposes of UK data protection law, CardioVision Group Ltd is the data controller for personal information processed through EchoMasters.
Company: CardioVision Group Ltd
Email: [email protected]
Website: www.echomasters.co.uk
We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.
2. What Information We Collect
Depending on how you interact with EchoMasters, we may collect the following types of personal information.
Information you provide directly
- Name
- Email address
- Professional role, specialty, workplace, hospital, Trust, or institution
- Course interests and educational preferences
- Scholarship, course, or programme application responses
- Messages or enquiries sent through our website or by email
- Webinar registrations and attendance information
- Survey responses, feedback, reviews, or testimonials voluntarily provided
- Dietary, accessibility, or other event-related information where you choose to provide it for hands-on courses or live events
- Course progress, completion data, and learning activity within the platform
Payment and transaction information
When you purchase a course, programme, or service, payment information is processed securely by third-party payment providers such as Stripe, PayPal, or Klarna. EchoMasters does not directly store full payment card details.
We may retain transaction records, invoices, order information, and payment status where required for course delivery, accounting, tax, legal, or administrative purposes.
Information collected automatically
When you use our website or learning platform, certain technical information may be collected automatically, including:
- IP address
- Browser and device information
- Pages visited and basic website usage data required for platform operation
- Course platform activity
- Cookie data required for website, checkout, login, security, and learning platform functionality, together with basic aggregated website or course usage analytics provided by our platform
- Email engagement data, such as whether an email has been delivered, opened, or clicked, where available through our platform
3. How We Use Your Information
We use your personal information to:
- Deliver online courses, hands-on programmes, webinars, and educational resources
- Process registrations, applications, purchases, and payments
- Manage scholarship and course applications
- Provide access to course materials and learning platforms
- Track course progress, completion, certificates, and eligibility for programme components
- Provide customer support and respond to enquiries
- Send operational communications relating to applications, purchases, course access, webinars, or registered programmes
- Send educational updates, newsletters, course announcements, and relevant EchoMasters communications where permitted by law
- Improve our website, courses, educational content, user experience, and platform performance
- Monitor website and platform security
- Maintain appropriate business, legal, accounting, and compliance records
4. Lawful Basis for Processing
Under UK data protection law, we process personal information using one or more lawful bases depending on the context.
- Performance of a contract: where processing is necessary to provide a course, programme, webinar, resource, purchase, or service you have requested.
- Consent: where you have given clear consent, for example for certain marketing communications, testimonials, media use, or optional information you choose to provide.
- Legitimate interests: where we use information to operate, improve, secure, and develop EchoMasters, communicate relevant educational updates, or support our business, provided your rights and interests do not override those interests.
- Legal obligations: where we need to retain or process information for tax, accounting, regulatory, legal, or compliance purposes.
Where we rely on legitimate interests for educational communications or similar updates, we consider the nature of your relationship with EchoMasters, the relevance of the communication, and your right to opt out at any time.
5. Educational Communications and Marketing
EchoMasters provides educational communications related to:
- Echocardiography teaching
- Online and hands-on course announcements
- Webinars and live teaching sessions
- Clinical learning resources
- Scholarship and programme updates
- Educational newsletters, blogs, eBooks, checklists, and free lessons
Where we send marketing or educational emails, we do so in accordance with applicable data protection and electronic communications laws.
Where we rely on a soft opt-in for educational or marketing communications, this will relate to EchoMastersā€™ own similar educational services and resources. You will be given a clear opportunity to opt out when your details are collected and in every subsequent marketing email.
You can unsubscribe from marketing or educational emails at any time using the unsubscribe link included in every email.
Operational emails relating to active purchases, applications, registrations, course access, payment, certificates, or essential service information may still be sent where necessary.
6. Scholarship, Course, and Programme Applications
If you submit an application for a scholarship, course, hands-on programme, or educational opportunity, we may collect information about your professional background, clinical role, workplace, learning goals, current experience, course interests, and any free-text information you choose to provide.
We use this information to assess applications, manage selection processes, communicate outcomes, understand educational demand, and improve EchoMasters programmes.
Where application information is used publicly, for example for scholarship recipient announcements or published stories, this will only be done with appropriate permission or consent.
7. Sharing Your Information
We do not sell your personal information.
We may share limited personal information with trusted third-party service providers who support the operation of EchoMasters, including:
- Kajabi, for website hosting, course delivery, email communications, forms, assessments, and learning platform functionality
- Stripe, PayPal, or Klarna, for payment processing
- Google Workspace, for email, communication, document management, and administration
- Security, hosting, and platform providers where required to operate and protect the website and learning platform
- Professional advisers, accountants, or legal advisers where required for business, compliance, tax, or legal purposes
These providers are expected to process information securely and only as necessary to provide their services to EchoMasters.
We may also disclose information where required by law, regulation, court order, or a lawful request from a competent authority.
8. Testimonials, Media, and Educational Content
From time to time, EchoMasters may publish:
- Testimonials
- Reviews
- Delegate feedback
- Course photographs
- Video testimonials
- Educational media content
We only publish identifiable testimonials, photographs, videos, or personal stories with appropriate permission or consent.
You may withdraw consent for future use of identifiable testimonial or media content by contacting us. Please note that content already published, shared, or distributed may not always be fully removable from third-party platforms, search engines, social media, or previously downloaded materials.
Clinical educational material shared through EchoMasters is anonymised where applicable and intended solely for educational purposes.
We ask users not to submit patient-identifiable information through our website, forms, email, or learning platform unless specifically requested through a secure and appropriate process.
9. Webinars and Live Educational Sessions
Where webinars or live educational sessions are recorded, participants will be informed where appropriate.
Recordings may be used for educational delivery, replay access, internal review, or future learning resources, depending on the nature of the session and the permissions in place.
10. Data Storage and Retention
We retain personal information only for as long as reasonably necessary to:
- Deliver educational services and course access
- Maintain learning records, certificates, and completion data
- Manage applications, registrations, and communications
- Meet legal, regulatory, tax, accounting, or contractual obligations
- Resolve disputes or respond to enquiries
- Maintain appropriate business records
Retention periods vary depending on the nature of the information and our legal or operational obligations. Where information is no longer required, we will delete it or anonymise it where appropriate.
11. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where international data transfers occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.
These safeguards may include adequacy regulations, standard contractual clauses, or equivalent lawful transfer mechanisms.
12. Cookies
EchoMasters uses cookies and similar technologies where needed to operate the website, learning platform, login sessions, checkout processes, course access, security, and basic platform functionality.
Our platform may also provide basic aggregated website or course usage analytics, such as page visits, course activity, or general engagement information. We use this information to understand how the platform is performing and to improve the educational experience.
We do not currently activate additional marketing pixels, advertising trackers, or non-essential third-party tracking tools through our website.
If we introduce non-essential cookies or similar technologies in the future, such as marketing pixels, advertising tracking, or additional analytics tools, we will update this Privacy Policy and provide appropriate information and consent options where required by law.
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality, login access, checkout, or course platform features.
13. Your Rights
Under applicable data protection laws, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where appropriate
- Withdraw consent where processing is based on consent
- Object to certain types of processing, including direct marketing
- Request restriction of processing
- Request transfer of your personal information where applicable
- Lodge a complaint with the Information Commissionerā€™s Office
To exercise any of these rights, please contact:
Email: [email protected]
We aim to respond to privacy-related requests within one month, in accordance with applicable data protection law.
You also have the right to contact the Information Commissionerā€™s Office at www.ico.org.uk.
14. Security
We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
However, no online platform, email system, or internet-based service can be guaranteed to be completely secure. You are responsible for keeping your login details confidential and notifying us if you suspect unauthorised access to your account.
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect operational, legal, regulatory, or platform changes.
Any updates will be published on this page with a revised effective date.
16. Contact
If you have questions regarding this Privacy Policy or how your information is handled, please contact:
EchoMasters
Email: [email protected]
Website: www.echomasters.co.uk